Communities Fund provided £658 of match funding
Give a Gift For Good
Watford, England, United Kingdom
Your donation unlocks match funding
Boost your impact
Your donation unlocks match funding
Aim
Give a Gift For Good and help us to provide warm clothing, bedding and toiletries to people facing homelessness or displacement this winter.
Who We Are & Our Vision
Goods For Good is team of people driven by a shared belief in the economic and social power of collective action. Our vision is simple but urgent: no one should have to endure the winter without basic essentials.
The financial landscape this year is devastating. With the energy price cap jumping to £1,758 and motor fuel costs surging by nearly 30%, household budgets are being stretched beyond the breaking point. This financial ruin often triggers a sudden crisis; such as bereavement, relationship breakdown, or sudden job loss that can instantly tip people into homelessness. Homelessness isn't just rough sleeping; over 90% of the estimated 382,000 homeless individuals in England last December were hidden in temporary or insecure accommodation. This crisis also severely impacts refugees and displaced individuals who are forced to rebuild their lives from scratch with very little. We aim to alleviate this crushing financial reality and restore dignity by stepping into the gap.
Our Idea: Give A Gift For Good 2026
This year, our winter campaign aims to raise £25,000 to protect people facing homelessness and displacement. Our model is built on extreme cost-efficiency and the power of partnership. By redirecting surplus essentials from our brilliant corporate partners including Uniqlo, Silent Night, One Retail, Nike clothing, footwear, bedding, and toiletries we prevent commercial waste and deliver immediate, tangible financial relief to those who need it most.
To ensure our appeal captures more donors during this critical fundraising period, last year we utilised highly targeted Google Ads campaigns to increase visibility, sponsored by a corporate. This year we will repeat this more effectively, by increasing awareness while Aviva Community Fund match funding is live, the campaign reaches new audiences beyond our existing supporter base and encourages more people to engage with the appeal. This digital strategy delivers strong value for money, meaningful reach, and sustained engagement.
How We Will Use the Funds
Every single donation translates directly into economic relief and warmth for someone in crisis. We collaborate closely with our network of frontline charities in the UK to ensure goods are distributed efficiently and cost-effectively.
Here is the direct financial impact of your support:
- £25 ensures an an individual has a warm coat to wear this winter.
- £50 provides a family of four in the UK with an essentials box containing
clothing, shoes, bedding, and toiletries.
- £100 helps supply multiple families with warm bedding, winter coats and everyday essentials, bringing comfort and hope when it’s needed most.
Aviva matching every donation up to £250, maximises our impact and instantly doubling the return on the generosity of our supporters. Together with AVIVA, we can tackle the cold head-on and deliver comfort to vulnerable individuals and displaced families who deserve better.
Funding method
Keep what you raise – this project will receive all pledges made by 7th January 2027 at 12:00pm