Aim

Because no older person should have to choose between heating and eating, or face the winter alone

Warm Against the Cold 

Because no older person should have to choose between heating and eating, or face winter alone. 

This winter, many older people will face a difficult reality. 

Some will worry about putting the heating on because they simply cannot afford the extra cost. Others will cut back on food to keep warm. Many will spend days alone, with little contact from family, friends or neighbours. 

For too many older people, winter brings not only colder temperatures, but also loneliness, isolation and uncertainty. 

Twenty-four people die every day during winter because their homes are cold. (Centre for Ageing Better 2023) 

At Small Acts of Kindness, we believe no older person should have to make these choices or face these challenges alone. 

That's why we're launching our Warm Against the Cold appeal. 

How many older people will you help to keep warm this winter? 

You can help to heat the person, when they can't afford to heat their home by donating £35 today, for a Small Acts of Kindness Warm in Winter gift bag. 

Thanks to match funding, your donation will be doubled (up to £250) 

Together we can ensure a further 500 older people don't face winter alone 

‘’Miss meals and eat less. Stay in bed longer and use blankets during the day.’’ 

We want to raise £17,500 to provide Warm in Winter gift bags and Purple Pages information packs to a further 500 older people this winter. 

With your help and with the help of people like you, we can protect older people from: 

The cold of winter.
The cold of loneliness.
And provide the warmth of kindness.

How your donation helps 

Every donation helps us provide a Warm in Winter gift bag and our Purple Pages information pack to older people who are struggling during the colder months. 

Warm in Winter gift bags contain practical items to help older people stay warm and well through the winter, while the Purple Pages provide information about local services, support and activities that can help reduce isolation and improve wellbeing. 

For someone worried about heating bills, living alone or feeling disconnected from their community, these gifts provide both practical help and a vital reminder that someone cares. 

Every Warm in Winter gift bag packed this year has already been allocated to an older person in need. We have already reached 12,000 vulnerable, older people this winter.

Demand continues to grow, and now we need to pack more. 

We want to ensure that everyone referred to us can receive support. We need your help to do this. 

More than practical support 

A Warm in Winter gift bag is more than a collection of useful items. 

It can help an older person stay warmer at home. It can connect them to services and support in their local community. It can provide comfort during what is often the most difficult time of year. 

Most importantly, it tells an older person one simple but powerful thing: 

You are not forgotten. 

Each gift bag helps an older person feel warmer, more connected and supported through the winter months. 

£35 = Support for 1 older person 

£70 =  Support for 2 older people 

£140 = Support for 4 older people 

£350 = Support for 10 older people 

£700 = Support for 20 older people 

Together, we can make a difference 

‘’It makes such a difference to know that people (strangers) are caring and giving their time for me. It is only the start of winter but this pack will make a huge difference until spring comes again.’’ 

By supporting our Warm Against the Cold appeal, you'll help older people stay warm, access vital information and feel connected to their community throughout the winter months. 

Every donation, whatever the size, will help more older people stay warm, feel connected and know they do not have to face winter alone. 

Together, we can help ensure that older people experience not just the warmth of winter essentials, but the warmth of friendship, kindness and community too. 

Please donate today and help keep a further 500 older people warm against the cold this winter. 

Because no older person should have to choose between heating and eating, or face winter alone. 

Thank you for connecting communities with kindness, one small act of kindness at a time. 

Funding method

Keep what you raise – this project will receive all pledges made by 1st February 2027 at 6:00pm